In 2012, we met with, and presented to around 30 engaged couples in hopes of shooting their wedding. You know how many times we got asked, “What camera did you use to take that picture?” Once. Most clients don’t care, and don’t know the difference between the EF 85mm f/1.2 versus the f/1.8. What you’re selling is your company’s personality and ability to make fantastic images.

The image above is a photo Stacy and I captured years ago, far before Gillespie Photography would have ever been considered a successful wedding photography business. When writing this post, I couldn’t recall what was in our gear bag during that time. If I had to take a guess, it was shot with the Canon 40D, and I could check the EXIF info to confirm this, but it doesn’t matter . What matters is, we worked with what we had… and we made it work well.

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